Category Archives: Blog

Blog Items Relating to Ersatz Directory

5 New Aussie Businesses

Welcome to all of our new Aussie Businesses, we have a diverse selection from high tech IT services, to small Clothing Outlets & Organic Australian Food Retailers. If your need some of these services why not try the following…

1) Gnostic Organics, NSW






2) Organic Larder, VIC










3) Super Plumbers, QLD











4) Kiddie Wear Collections, NSW










5)  Sushi Digital, WA












We hope to keep bringing your more Aussie Businesses into the future, if your business is not listed submit it now.

Facebook Pages for Australian Website Reviews

Just starting out in your online business? Can’t afford a whole unique domain and hosting. We now are accepting submissions for Aussie Business reviews with Facebook Pages (as your main point of business contact).facebook-business-page

We have decided to include these into our directory because not all business, particularly those local businesses do not have a unique website or the extra finances to run a website.

So those out there just starting in business can get a helping hand by submitting to our Aussie Business Directory.




Why Human Edited Directory's are Essential

In the modern world, we are surrounded by programming logic dividing up the minutia, sub-dividing our online and offline worlds.

The emergence of digitally embedded algorithms has given us the ability to command vast processes and volumes of information. It’s quite an impressive feat for humanity, we have increased and enhanced our agency.

But in one sense, has it limited our ability to know?

If we take the example of the Google Search Algorithm, a finely tuned tool to assist in displaying web search results.

Google update schedule is a fast one, always attempting to be ahead of Black Hat SEO manipulators of the algorithm to deliver un-tampered results.

Yet this is a global cloak and dagger industry racing for the newest manipulation of the algorithm to turn a profit.

And enter the human. The algorithm is written by humans for computers for humans. And the capabilities of algorithms to effectively reduce problem fields has been of constant debate and philosophizing.

With the maxim garbage in = garbage out, there will always be the human to encompass the greater context and provide an over-arching editorial control.

So while Google may find itself, battling the unfavored grey economy of paid link directories, they are simultaneously relying on human reviews to separate the wheat from the chaff.

Ersatz Australian Directory, is human edited and reviewed. With a community and arts focus we provide an new opportunity for humans to engage, review and discover local content and services.


List of Top Free and Paid Australian Directories

As you may well know, the key to achieving the best search engine rankings and therefore capture the best property for your business is to have lots of inbound links. Inbound links are important for improving your search engine ranking, especially links from authoritative, high quality websites.

Directories come in all shapes and sizes. Some are pretty ugly as you may see from the list below. Our Directory, Ersatz is attempting to provide a different Online Australian Directory experience with a focus on useful social, cultural and political websites, businesses.

Ersatz is also allowing you to take a geographical perspective to engage with what is around you. I have taken some time to review a list of web directories where Australian businesses can be listed.

The highlighted web directories provide a listing for free, and importantly, the free web directory listing allows you to include a link to your website, rather than just your contact details. Free Web Directories that let you include a link to your website

Web Directory Name

Web Directory Address


DMOZ human edited web directory, very slow and painstakingly out of date.
Google Places (formerly the Local Business Centre) shows a map of where your business is located in Google search results. Great for traditional business but not for all type as Google’s map search is inefficient.
Ersatz Australian love Ersatz! For obvious reasons To improve your search engine results, add product listings using your keywords in the name of the products.
Yahoo Directory listing available but no guarantee of how long it will take to be approved.
True listing with a link to your website.
Aussie listing with a link to your website.
Directory listing with a link to your website.
Brownbookwww.brownbook.netFree listing with a link to your website. listing with a link to your website.

Free web directories that include a link to your website, provided you add a reciprocal link back to the directory.

Reciprocal links, are really a bit of a trade off, they are time consuming and usually take more than they give.


Here are my comments about how some of the other web directories perform:

  • Free listing but must provide a reciprocal link back using their code. The process was tedious and I gave up.
  • Free listing does not include URL link, out of date and overcharged services.
  • Paid options only, small businesses – limted application.
  • Paid options only.
  • Paid listings only, has failed to respond to my emails and server has been responding ‘500’ for some time now.

Directories are changing all the time, I think the one that delivers the best is a human centered one. So please check out ersatz and if you see any other new fun and interesting Australian web directories out there please contact me.

5 Ways to Promote Your Business Online

The internet can be a complicated place, understanding how trans-formative it really can be for you business is a little like pulling one thread on your old woolen jumper. Keep pulling long enough and the whole thing will unravel in your hands.

It important to think about how business makes the translation from offline to online.Three principles that will assist your growth if you apply them to all of your endeavors are:

  • Transparency
  • Honesty
  • Visibility

Using these principles you can begin to engage online. In the networked world which shuns older hegemonic principles you want to be able to conduct your business with pride and maintain sustainable operations.

The following is list of ways to promote your online business:

1. Use the Big 3 Listing Services

Register for Google Places, Yahoo! Local and Bing’s Business Services

2. Embrace social media

A faster, more transparent set of communication tools. Find the platform which resonates with what it is you actually do.

3. Start Producing your Story

The process of legitimising your business activities by illustrating how much you contribute to the community. If your business adds value to the community’s well being there should be no reason you can’t talk about it (in any media form e.g. video, animation Etc.)

4. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

5. Public Listings and Promotional Press releases

Every time someone places there eye on any piece of information related to your business you are gaining branding and exposure. Ersatz Australian Directory is an example of one such channel where you are provided a platform to gain exposure – relative to your location. Location based listings are a powerful media tool to use to help generate publicity and leads.

Free exposure and free distribution of your business information is a bonus. Free and paid directory listings are but a better value form of press releases which provide a similar services of exposure and distribution for a significant cost. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

A Little Piece of History: Yirrkala Bark Petition

It’s the 21st Century, there is little excuse for not knowing. Its only ever a click away and it can transport you to a whole new world.

This is my favourite page of the week. Check out this interesting piece of Indigenous history…

So begins the Yirrkala Bark petitions of  August 1963 sent to the Parliament by members of the clan groups living in the area of Yirrkala. Written in both Yolngu Matha and English and presented on painted bark boards depicting country, the petitions protest the excision of land from the Reserve where they live, where they hunt and where their sites of significance are situated. Bauxite mining leases were granted and land excised without any consultation with the people of Yirrkala.

This website, providing the online digital exhibition of the Yirrkala Bark Petitions provides a new way for a wider population to engage with the story of the Petitions and gain insights into the emotions that our indigenous people were feeling as the mining encroached on their land and their children’s futures.

I think we may even be able to see the parallels today.


Link Building Benefits for Australians?

At times with all the crazy ‘internet talk’ going around people who are not glued in to the web often find it a little difficult to understand the benefits of link building.

As Ersatz Australian Directory provides a unique Australian directory, particularly one with a community focus it may be beneficial for you to use Ersatz to assist in building links to your site.

Ersatz is a unique directory which filters and edits content to deliver trusted valuable links and therefore is an ideal way to grow your website.

Link Building as a way to build your presence

Link Building, is a term used by those in the internet marketing industry to describe the process of building many inbound hyper-links (links from external web pages pointing to your website) from a variety of sources to improve your website performance.

Link building is used by search engines such as Google, Yahoo and Bing. Having a diverse range of a links coming to your site is a great way to build your online popularity by achieving better search ranking and a higher ‘online presence’.

List of Benefits:

1. Improved search engine rankings

2. Improve the index rate of your website

3. Boost your keyword relevancy

4. Provide new traffic

5. An afford able way to boost the rate of growth of your website.

Ersatz is concerned with delivering quality growth for your website community project or otherwise.

You can submit to Ersatz Australian Directory Free.


Problems Signing Up?

Hey Everybody!

I’d just like to say thank you to everybody for their overwhelmingly positive response to our offers here at Ersatz. We have already had some new additions to our Directory (we welcome you).

It has been bought to my attention that people cannot always find their login email.

Just a reminder that for some people it may have redirected the email to your spam folder. I have been making efforts to ensure that this does not continue into the future but for the time begin you may have to find the email there.

How do I check the Spam folder?

It differs for each provider but generally your spam will be located in a separate folder to your inbox. The image below illustrates how to check gmail for spam.


The Magic Pudding

Its another classic Australian children story: The Magic Pudding: Being The Adventures of Bunyip Bluegum and his friends Bill Barnacle and Sam Sawnoff.

The story was first published in 1918 by Norman Lindsay. Noted for its comic fantasy style. Normans Anthropomorphic animals make a wonderful children’s story.

The story revolves around a ‘magic pudding’ which rebuilds itself once eaten, a delightful idea. The illustrations from the original print are of a uniquely Australian character.

One great idea to share this story with your children is to read the story with them and then ask your ‘little ones’ to draw an illustration themselves.

I find its a great way to engage with Australian literary history and let my kids explore their imaginations in a unique way.

The Magic Pudding by Norman Lindsay is Available for Free at Project Gutenberg



Museum TASAs you can see we are slowly getting it all up and running and I thank you for your patience. For a limited time at the moment we are accepting ANY TYPE of links, so if you are a small business (or even a large one) we are have a limited run for free listings. Obviously, only Australian and Torres Strait Islands Related websites at present.

Submit Free Listings Here



What we offer:

  • A unique way to promote the smaller parts of our community
  • A new way to geographically engage with cultural events
  • Connect with social justice group, charities and other important civic events in your local area.


We Accept

  • Australian Websites
  • Anything Cultural (Art Studios, Installations, Performances)
  • Community, Civic, Political Websites
  • Environmental, Health and Business Websites
  • Immigrant, Education and many more.

I look forward to hearing from you all.