The internet can be a complicated place, understanding how trans-formative it really can be for you business is a little like pulling one thread on your old woolen jumper. Keep pulling long enough and the whole thing will unravel in your hands.
It important to think about how business makes the translation from offline to online.Three principles that will assist your growth if you apply them to all of your endeavors are:
Using these principles you can begin to engage online. In the networked world which shuns older hegemonic principles you want to be able to conduct your business with pride and maintain sustainable operations.
The following is list of ways to promote your online business:
1. Use the Big 3 Listing Services
Register for Google Places, Yahoo! Local and Bing’s Business Services
2. Embrace social media
A faster, more transparent set of communication tools. Find the platform which resonates with what it is you actually do.
3. Start Producing your Story
The process of legitimising your business activities by illustrating how much you contribute to the community. If your business adds value to the community’s well being there should be no reason you can’t talk about it (in any media form e.g. video, animation Etc.)
4. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
5. Public Listings and Promotional Press releases
Every time someone places there eye on any piece of information related to your business you are gaining branding and exposure. Ersatz Australian Directory is an example of one such channel where you are provided a platform to gain exposure – relative to your location. Location based listings are a powerful media tool to use to help generate publicity and leads.
Free exposure and free distribution of your business information is a bonus. Free and paid directory listings are but a better value form of press releases which provide a similar services of exposure and distribution for a significant cost. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.